Brake Fluid Testing

Brake Fluid Replacement is one of the most profitable line items your service department can perform. Turn 79¢ into $100!.

This quick test is easy to use, easy to read and easy to sell.


The Problem

Your dealership does not check customer brake fluid with every service inspection. As brake fluid ages the braking system becomes vulnerable to corrosion. This corrosion can damage your brakes especially the Anti-Lock Brakes. Copper levels can predict more damaging corrosion. High copper levels will accelerate corrosion.

The Solution

Protect your customers, extend the life of their vehicle and increase your service department sales with our brake fluid test strips.  Brake fluid exchange is one of the most profitable services your dealership can provide, and on average 50% of vehicles tested will require service.

Brake Fluid Testing 101

Brake fluid wears down over time leaving your brakes vulnerable to corrosion. Copper levels in the brake fluid can predict damaging corrosion. BrakeStrip tests for traces of copper according to MAP established guideline. Determine the copper level of the brake fluid in 60 seconds.

86,192,637
Safety Tests Completed
43,096,319
Vehicles Requiring Service
21,548,159
Brake Fluid Exchanges Sold
$2,153,738,517
Total Revenue Generated to Date
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Maximize Profit in 7 Steps

Using BrakeStrips will help you achieve maximum possible brake fluid flush profits and help your customers maintain their brake system. Build trusting customer relationships and increase revenue.

1

You cannot determine brake fluid condition by color, moisture, time or mileage. Give every vehicle you service a complimentary brake fluid inspection. Dip the BrakeStrip into the master cylinder reservoir for just a second and results should show within 60 seconds.

2

Determine if brake fluid exchange is required. Compare the BrakeStrip color to the guide on the tube to determine copper corrosion levels.

3

Show the BrakeStrip and the Brake Fluid Report Card to the customer. This is an important step in building customer trust, because half of the vehicles inspected will not require service.

4

Staple the BrakeStrip to the report card and give to the customer to keep for their records.

5

Perform a high quality brake fluid exchange. Vacuum flushing is the least effective technique, pressure flushing is the best.

6

Perform an “after test” with the BrakeStrip. This will ensure that the fluid was properly flushed. An effective brake fluid flush will remove 80-90% of copper from the brake system.

7

Show the customer the results of the “after test” so they feel good about your service. Remember, test don’t guess!

 
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Marketing Opportunity

As a Project Stop SafeTM certified dealership you will stand out as the dealer who cares about safety and community. Brake Fluid Replacement is a common service that other dealerships do not pay attention to. The inexpensive BrakeStrip you give away may become your most profitable line item.  Get 25% more BrakeStrip safety inspections!

ONE SIMPLE CLICK

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Certified Dealer Membership

Do It Yourself vs. Certified Dealer

The BrakeStrip test is simple: dip the strip into the brake fluid for one second and the color reaction begins. Compare the color with the corrosion guide to determine if Brake Fluid Replacement is necessary. If you choose to do it yourself you can order the BrakeStrip tests but you will not have access to the members only marketing materials, training videos and instructions.

Why is it worth signing up? Project Stop SafeTM includes 25% more BrakeStrips and the complete marketing program with all of the tools you need to launch your Brake Safety Inspection campaign. This sets your dealership apart as the dealer who goes above and beyond to ensure customer safety and satisfaction. Your Project Stop SafeTM certification shows that you are a part of a nationwide brand of safety-conscious, customer friendly dealerships.

Membership Benefits

  • Make money & save customers money

  • Easy to use, easy to read, easy to sell

  • Your customers will love you

  • Follow MAP guidelines

  • Brake fluid exchange is one of the easiest and most profitable line items your service department can perform.

  • Increase your service drive’s brake fluid exchange revenue through complementary brake fluid safety inspection.

  • 25% MORE BRAKESTRIPS!
  • Get results in 60 seconds

  • Test along with routine maintenance

  • This online resource helps you understand of the value of the Project Stop SafeTM certification

  • Maximize ROI

  • Build trust and loyalty

  • Establish a friendly, long-lasting relationship with your customers

  • Access to Premium Resources including marketing materials, brake fluid report cards, coupons and digital training.

How The Program Works

  • We provide you with the brake fluid testing strips and report cards

  • Test every single car that comes in for service and treat your customers to a complimentary brake fluid test

  • Staple the strip to the report card and share the results with your customer

  • On average 50% of all tests will come back requiring some type of service – this is a huge revenue generator for your business

  • Schedule maintenance services for your customers, most dealerships earn a whopping 70% profit margin on brake fluid exchanges

I’M SOLD, SIGN ME UP!

User Reviews: We Love our Dealers, And They Love Us.

We are fully dedicated to our dealer base. Check out what our dealers are saying about our program!

We were selling about 125 to 150 brake fluid flushes per month, and we are now selling over 300 brake fluid flushes. We found that by showing clients the results of the brake fluid “test strip” we have been able to also sell other services, like power steering flushes.
Ruben Serna, Rock Honda
If you want scientific proof when to change brake fluid, we recommend copper testing.
Omni, Brake Fluid Manufacturer
We recommend following MAP guidelines and change brake fluid at 200 ppm copper.
NUCAP
 
After extensive testing, Bendix feels that BrakeStrip is the best brake fluid indicator on the market.
Bendix Brakes

Become A Certified Dealer Today!

Choose Which Program is Right For You

Certified Dealer

certified-dealer

Project Stop SafeTM includes 25% more BrakeStrips and the complete marketing program with all of the tools you need to launch your Brake Safety Inspection campaign. This sets your dealership apart as the dealer who goes above and beyond to ensure customer safety and satisfaction. Your Project Stop SafeTM certification shows that you are a part of a nationwide brand of safety-conscious, customer friendly dealerships.

Do It Yourself Member

Want to give BrakeStrip a try?
Not ready to sign up for the complete package?
No problem!
The BrakeStrips are available separately.